SEA - Case Studies



	Sampling Effectiveness Advisors - Case Studies Sara Lee Brand wanted to assess the likelihood of an event sampling program paying out. Because this was a new program for them, they had nothing to base their numbers on and didn't know how to think about success. SEA designed a couple different ROI scenarios for them and suggested ways in which to measure the actual results of their program. This helped the brand determine whether or not to participate in the program. Atkins Food Brand had a large quantity of samples which were going to expire soon, but little budget to get them distributed. SEA quickly accessed our database of sampling vendors and had companies bid against each other for the business, to get the most competitive rates for the brand. Once the bids were in, the brand determined which program presented the best options for them. Home Shopping Network HSN was interested in expanding their services by offering shoppers samples of brands which complimented other products sold via the HSN network. SEA assisted HSN develop a media-supported sampling program which gave brands the opportunity to not only sample to HSN customers, but also take advantage of media options HSN offered them as well. Sampling Effectiveness Research: Case #01 A leading cereal manufacturer was interested in measuring the results of product sampling programs for a few of their brands. SEA was able to design a pre/post-test/control study to analyze the business impact of sampling cereal to targeted consumers. The research helped the brand determine what type of results they achieved and the results were critical to determining the ROI of the program. Case #02 A leading shaving crème manufacturer was interested in determining the effectiveness of sampling to health club members. SEA designed test vs. control research to assist the brand in measuring the impact of this sampling program which also helped them with their payout calculations. Discover how we can help, feel free to contact us directly.