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Product Sampling is one of the best marketing tools a brand can use to create a loyal consumer. If you have a great product and a consumer tries it and likes it, he or she may never need to consider other options that are available to them. Sampling can add new consumers to your brand franchise each year, by continually sampling a target that is just beginning to use your category. Sampling can also get that new initiative off the ground in a flash ("Try it, you'll like it!"). Product sampling can be expensive though, and that alone makes it risky. A brand should ensure that all the proper steps have been taken to minimize that risk. That's where SEA - Sampling Effectiveness Advisors can help. Did you know that there are over twenty decisions that are made in the course of developing a sampling program that could optimize the effectiveness of your program and your return-on-investment? Drawing on more than 16 years of experience, SEA can help you think through the "what ifs". We eliminate many risks just by bringing these choices to light and will assist you in making the right decision. Why risk investing samples in a program with poor sample controls? SEA can advise you on which programs will optimize your investment.
Whether you are a brand marketer that needs guidance with improving consumer sampling results, or are a sampling vendor that wants to measure the results of your program, or a promotion agency wanting to maximize the return on a sampling program you are responsible for delivering; SEA can be of great assistance to you!
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